Hemobali Case study My blood is red and black [Video], 2 by Leo Burnett Tailor Made Sao Paulo, Vetor Zero/Lobo

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My blood is red and black [Video], 2

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Industry Charities, Foundations, Volunteers
Media Case study
Market Brazil
Agency Leo Burnett Tailor Made Sao Paulo
Director Bia Flecha, Fernando Sanches
Creative Director Rodrigo Jatene, Marcelo Reis
Art Director Guilherme Jahara, Alexandre Rato Pagano, Rodolfo Fernandes
Copywriter Joao Caetano, Erick Mendonça
Photographer Gabriel Teixeira
Agency Vetor Zero/Lobo
Released January 2013


Clio Awards, 2013
Innovative Media - Gold
Direct Out of Home Gold
Out of Home Ambient Silver
Content and Contact - Silver
Engagement Experiential Bronze
Integrated Campaign - Bronze

Credits & Description

Title "My blood is red and black"
Winner Leo Burnett Tailor Made
Client Hemoba / Esporte Clube Vitória
Media: DM
Category: Public interest
Entrant Company: Leo Burnett Tailor Made, SÃO PAULO
Production Company: Vetor Zero / Brasileira Filmes
Music Company: AudioBoutique
Photography Studio: Vetor Zero / Brasileira Filmes
Chief Creative Officer: Marcelo Reis
Creative Director: Marcelo Reis
Creative Director: Guilherme Jahara
Creative Director: Rodrigo Jatene
Art Director: Rodolfo Fernandes
Art Director: Alexandre Pagano
Art Director: Guilherme Jahara
Copywriter: Erick Mendonça
Copywriter: João Caetano Brasil
Account Vp: Pablo Arteaga
Account Manager: Junior Bottura
Account Assistent: Anelene Putini
Media: Fernando Sales
Media: André Massuda
Planning: Marcello Magalhães
Planning: Tiago Lara
Planning: Manuela Gambargote
Agency Producer: Celso Groba
Agency Producer: Maria Fernanda Moura
Agency Producer: Rafael Messias
Agency Producer: Camila Aquino
Client Approval: Adilson Baptista Jr.
Hemoba/Esporte Clube Vitória
Client Approval: Leandro Hamiro dos Santos
Hemoba/Esporte Clube Vitória
Cliente Approval: Carlos Sérgio Falcão
Hemoba/Esporte Clube Vitória
Client Approval: Alexi Portela
Hemoba/Esporte Clube Vitória
Director: Bia Flecha
Director: Fernando Sanches
Photographer: Gabriel Teixeira
Announcer: Wagner Moura