Herbal Essences Case study Love & Forget by Interesting Times

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Love & Forget

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Industry Hair Care
Media Case study
Market United Arab Emirates
Agency Interesting Times
Creative Director Mo Alghossein, Jimmy Francis
Copywriter Rita Harbie
Released February 2016


Mena Effie Awards 2015
Best Use of Social Media Love & Forget Bronze

Credits & Description

Client: Procter & Gamble
Brand Name : Herbal Essences
Agency: Interesting Times
Jimmy Francis, Creative Director/Partner
Mo Alghossein, Creative Director/Partner
Ashraf Masnour, Strategy Director/ Partner
Wassim Bassil, Managing Partner
Lara Safar, Head of Engagement
Marta Bleik, Senior Planner
Bahaa Awad, Head of Production
Rita Harbie, Copywriter
Herbal Essences launched its brand-new Nature Collection across the Arab World, the first mass product inspired by Natural ingredients free of silicones, parabens and dyes. Women in KSA our key market are not allowed to attend concerts in their market. To reflect the novelty of the product we launched the first-ever interactive online concert in the Arab World entitled “Love and Forget” because we wanted women to fall in love with our nature collection and forget other products with parabens, silicones, and dyes. More than 50,000 people attended the concert which was a trending topic once announced.