Honda Case study Better/Sedan by Gorgeous Enterprises, RPA

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Better/Sedan

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Industry Cars
Media Case study
Market United States
Agency Gorgeous Enterprises
Agency RPA
Creative Director Ryan Honey
Art Director Dana Markee
Copywriter Rich Siegel
Producer Joe Ross, Ananda Reavis, Jamie Mcbriety, Emily Rickard
Service Agency Method Studios
Service Agency Union Editorial
Released January 2013

Credits & Description

Category: Automotive
Brand: Honda
Agency: RPA
Country: United States of America
Honda has launched an integrated advertising campaign supporting the 2013 Honda Civic featuring four TV spots and several print and digital executions. Developed by Honda's longstanding agency of record, RPA, the multiplatform campaign seeks to bring attention to the spirit of Hondaâa passion for innovative thinking and continuous improvement.

Category: Automotive
URL: http://www.trustcollective.com/2013/01/02/honda-civic-campaign-embraces-the-spirit-of-continuous-improvement/
Client: Honda
Agency: RPA
Country: United States of America
Client: American Honda Motor Co., Inc.
Brand: Honda Civic
Spot Titles: âBetter/Launch,â âBetter/Sedan,â âBetter/Si Coupeâ
First air: 1/1/13

Agency: RPA
EVP, CCO: Joe Baratelli
SVP, GCD: Jason Sperling
ACD, Art Director: Hobart Birmingham
ACD, Copywriter: Perrin Anderson
Copywriter: Rich Siegel
Art Director: Dana Markee
SVP, Executive Producer: Gary Paticoff
Senior Producer: Isadora Chesler
Assistant Producer: Whitney Young

Production Company: Gorgeous Inc.
Director/Director of Photography: Ellen Kuras
EP/Managing Director: Anna Hashmi
Line Producer: Suza Horvat

Editorial Company: Union Editorial
Editor (Launch, Sedan & Hybrid): Marco Perez
Editor (Si Coupe): Paul Plew
EP: Michael Raimondi
Producer: Joe Ross
Asst. Editor (for Marco Perez): Carla Blair
Asst. Editor (for Paul Plew): Eric Brodeur

Telecine: Co3
Telecine Artist: Mike Pethel
Online/Finishing: Method Studios
Artist/CD: Claus Hansen
EP: Robert Owens
Producer: Ananda Reavis

Animation (Logo/Ending): Buck
Creative Director: Ryan Honey
Producer: Emily Rickard
EP: Maurie Enochson
Animation (Opening âHâ): Elastic
Producer: Jamie McBriety

Voiceover Talent: Jason Bateman
Music Track: Santigold âDisparate Youthâ (instrumental)
Music Research: Good Ear Music (aka GEMS)

Research: Andrew Kahn
Final Mix: Margarita Mix
Mixer: Paul Hubtubise