Doping TV by Y&R Warsaw for Hyatt Hotels

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Doping TV

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Industry Hotels & Resorts
Media Case study
Market Poland
Agency Y&R Warsaw
Released June 2012

Awards

Golden Drum 2012
Public relations Public engagement & participation Silver Drum

Credits & Description

Year/ID: 2012 / V83012G12
Group: V Public relations
Subgroup: V83 Public engagement & participation
Award: Silver Drum
Product and services:
Hyatt hotels
Registrant:
YOUNG & RUBICAM POLAND SP.Z.O.O.
Country:
POLAND
Brand name:
Hyatt hotels
Advertising agency, city:
Y&R, Warszawa
Art director:
Wojtek Michalak
Copywriter:
Edyta Kotowicz
Creative director:
Ryszard Sroka
Designer:
Bartek Walczuk
Account Director /Manager:
Sylwia Korzeniewska

Campaign idea explanation:
Poland's National Football Team stayed at Hyatt Hotel during EURO 2012. Hotel wanted to provide footballers with the best possible service: best rooms, food, a spa etc. But because Poland, according to FIFA, was the worst team, despite these efforts they did not have much chances for fair fight. Therefore Hyatt decided to create a new hotel service for them: Doping TV – the 1st television in history dedicated entirely to support footballers, non-stop broadcasting to their 23 hotel rooms motivational messages from their fans from all over the world.