IBM Case study A BOY AND HIS ATOM: THE WORLD'S SMALLEST MOVIE by Ogilvy & Mather New York

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A BOY AND HIS ATOM: THE WORLD'S SMALLEST MOVIE

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Industry Software & Multimedia Productions, SaaS
Media Case study
Market United States
Agency Ogilvy & Mather New York
Executive Creative Director Susan Westre
Art Director Ramona Todoca
Copywriter Lauren Costa
Released May 2013

Awards

Cannes Lions 2013
Cyber Lions Online Video; Video Bronze

Credits & Description

Type of entry: Online Video
Category: Video
Advertiser: IBM
Product/Service: IBM RESEARCH
Agency: OGILVY NEW YORK, USA

Chief Creative Officer/North America: Steve Simpson (Ogilvy/Mather)
Executive Creative Director: Susan Westre (Ogilvy/Mather)
Group Creative Directors: Mike Hahn/Ryan Blank (Ogilvy/Mather)
Associate Creative Directors: Niels West/Ricardo Leme Lopes (Ogilvy/Mather)
Copywriter: Lauren Costa (Ogilvy/Mather)
Art Director: Ramona Todoca (Ogilvy/Mather)
Agency Producers: Lee Weiss/Alicia Zuluaga/Julie Teicher (Ogilvy/Mather)
Group Planning Director: Magnus Blair (Ogilvy/Mather)
Digital Strategey: Priya Varadachary/Sissi Nie (Ogilvy/Mather)
Social: Geoffrey Colon/Stuart Tracte (Ogilvy/Mather)
Media: Nitin Sinha/Katherine Moore (Ogilvy/Mather)
Video Strategy: Rob Davis/Justine Herz/Marcus Andrew (Ogilvy/Mather)
Account: Kimberly Duffy/Nicole Vilalte/Kaitlin Giannetti/Carin Pinto (Ogilvy/Mather)
Production: Sam Penfield/Leanne Amos/Nico Casavecchia/Eloi Moli (1st Ave Machine)
Editing: Peter Mostert/Lauren Basile (Hooligan)
Executive Music Producer: Karl Westman (Ogilvy/Mather)
Audio: Evan Mangiamele/Jodi Levine/Philip Loeb (Heard City)
Post Production: Michelle Seidenfrau/Kathy Hofman/Beau Burrows/Andrew Garrahan/Greg Anderson (1st Ave Machine)
Animation: (Punga)
Scientist/Animator: Andreas Heinrich (IBM)
Scientist/Animator: Christopher Lutz (IBM)
Scientist/Animator: Ileana Rau (IBM)
Scientist/Animator: Susanne Bowman (IBM)

Brief Explanation
This is, literally, the world's smallest movie. It's made of atoms — one of the smallest particles of any element in the universe. Just how small is an atom? Well, to see one, you need to magnify it 100 million times. In other words, there are about a five million atoms in the period at the end of this sentence. Each frame was made by moving hundreds of atoms to their exact placements by the scientists at IBM Research — Almaden. The frames were combined into an animation, now the Guinness World Records ™ record holder for World's Smallest Stop-Motion Film.