IKEA Case study Ikea’s relationship status by Miami Ad School Hamburg

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Ikea’s relationship status

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Industry Household maintenance & pet products, Department Stores & Shopping Malls
Media Case study
Market Germany
Agency Miami Ad School Hamburg
Released October 2014

Awards

ADC Awards, 2015
Digital STUDENT - ADVERTISING THROUGH SOCIAL NETWORKS Gold

Credits & Description

ikea final Converted
Sudarshan Waghmare, Lisa Marie Conzen and Marcelo Duarte
School: Miami Ad School Europe
Country: Germany
School: Miami Ad School Hamburg
Country Germany
Client Ikea
Talent Sudarshan Waghmare
Marcelo Duarte
Liza Conzen
Moving-in is a huge step in any relationship, but it's not properly recognized as such. To fill this void, we created a special relationship status for Facebook: Going to IKEA Together.