Living By Example by Miami Ad School Miami for IKEA

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Living By Example

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Industry Department Stores & Shopping Malls
Media Case study
Market United States
Agency Miami Ad School Miami
Art Director Kayode Olowu
Copywriter Babatunde Adebola
Released June 2013

Credits & Description

Brand: IKEA
Title of work: Living By Example
Context: 
Ikea is always showing how great our homes can look. Do they have the same sense of style and interior design in their own homes?
Concept:
Instead of sending you another sleek catalogue, Ikea lives by example. Literally.
Execution:
From CEO to sales personnel, browse through
the different homes of Ikea staffers worldwide via an e-Catalogue and see inspiring photos/videos of how they’ve used the same Ikea products. Because its rough around the edges, you’re likely to notice that Ikea staffers are mortals too. Infact, you may stumble on products that aren’t even from Ikea(don’t judge them). Order products right away at discounted rates: all Ikea staffers living by example get to share in the profit at the end of the season.
Credits:
Miami Ad School
Art Director: Kayode Olowu
Copywriter: Babatunde Adebola
Tutors: Torben Otten, Gerrit Kleinfeld and Georg Baur