IKEA Case study The 2013 IKEA Catalog Application by McCann New York

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The 2013 IKEA Catalog Application

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Industry Department Stores & Shopping Malls
Media Case study
Market United States
Agency McCann New York
Senior Copywriter Brita Zackari
Released June 2012

Awards

One Show 2013
One Show Brand Transformation / Single Merit

Credits & Description

Advertiser: INTER IKEA SYSTEMS
Agency: McCANN ERICKSON
Category: Retention
Advertising campaign: THE 2013 IKEA CATALOG APPLICATION
Senior Copywriter: Brita Zackari
Project Leader: Isabelle Brummer Lewenhaupt
Vice Chairman: Andreas Dahlqvist (McCann Worldgroup)
Senior Project Leader: Jaesun Yeon (All Of Us)
Design Director: Johanna Karlsson
Senior User Experiencer Designer: Laura Lejano (McCann New York)
Chairman: Linus Karlsson (McCann Worldgroup)
Creative Partner Interaction Design: Nick Cristea
Senior Art Director: Peter Eriksson (McCann Stockholm)
Junior Art Directors: Zorica Radovic (McCann New York)
Strategy Lead: Craig Bagno (McCann New York)
Brand Strategist: Jens Pamp (McCann Stockholm)
Associate Creative Directors: Koen Malfait (McCann New York)
Head Of Creative Technology: Mark Fallows (McCann New York)
Creative Partner Visual Design: Simon Sankarayya
Associate Creative Directors: Zack McDonald (McCann New York)
Design Lead: Gemma Thomas (All Of Us)
Executive Project Leader: Hana Sutch (McCann New York)
Executive Project Leader: Rich Whalen (McCann New York)
Junior Art Directors: Sheila Johansson (McCann New York)
Head Of Technology Development: Stefan Feissli (McCann New York)