Inspiring Journeys Case study The Kakadu Cab by 303Lowe Sydney, Arnold Furnace Sydney

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The Kakadu Cab

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Industry Transport, travel & tourism
Media Case study
Market Australia
Agency 303Lowe Sydney
Director Rob Stanton-Cook
Art Director Natalie Cutcliffe
Copywriter Sarah Marshall
Designer Alex Ayik, Designers - Houdini Feats
Producer Ainslee Wood
Account manager Sam Johnston
Agency Arnold Furnace Sydney
Creative Director Tom Spicer, Paul Fenton
Art Director Luke Duggan
Copywriter Cameron Brown
Production Infinity Squared
Released January 2013

Credits & Description

Kakadu is one of those places most Aussies would love to visit, but because it's on their doorstep they put it off and opt for a foreign holiday instead. So Arnold Furnace came up with an instant solution to the problem in the form of The Kakadu Cab an unmarked Sydney taxi offering anyone who got in two choices: either be driven to their destination just like a normal cab, or get whisked off on a three day adventure around the Northern Territoryâs Top End, courtesy of their client Inspiring Journeys.
The only catch was they had to leave immediately.
The whole trip was documented with the footage then turned into webisodes detailing the "winnersâ" individual experiences.

Category: Travel, transport & tourism
Client: Inspiring Journeys
Agency: Arnold Furnace
Country: Australia
Director: Rob Stanton-Cook
Executive Creative Director: Tom Spicer
Creative Director: Tom Spicer
Creative Director: Paul Fenton
Art Director: Luke Duggan
Art Director: natalie cutcliffe
Copywriter: cameron brown
Copywriter: Sarah Marshall
Producer: Ainslee Wood
Production company: Infinity Squared
Group Account Director: Michael Stevenson
Client Team Director: Jeff Lim (Head of Marketing)
Agency Producer: Melissa Petryszyn
Agency Producer: Chris Hulsman
Designer: Houdini Feats
Designer: Alex Ayik
Account manager: Sam Johnston
Media: 303 Lowe; 2Day FM