Intel Case study Discovered by Amusement Park Entertainment, Caviar

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Discovered

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Industry Laptops, Netbooks, Tablets, IT & Electronical Components
Media Case study
Market United States
Agency Amusement Park Entertainment
Agency Caviar
Director Jaume Collet-Serra, Jaime Valdueza From Lost Planet
Creative Director Writer Donna Lamar
Art Director Jim Darling
Copywriter Poetri, Deirdre Smith
Producer Todd Makurath, Steve Taylor, Justin Hakanson
Released May 2012

Awards

Clio Awards, 2013
Branded Entertainment & Content Games Bronze

Credits & Description

Title: DISCOVERED
Product/Service: Intel Ultrabook
Creative Credits
Entrant Company: Amusement Park Entertainment, Santa Monica
Agency: Amusement Park Entertainment/ Microsoft, Santa Monica/ Redmond, WA
Production Company: Caviar/ Wahoo, Los Angeles/ Orem, UT
Music Company: Quave Music Entertainment, Burbank
Sound Design Company: Lime Studios, Santa Monica
Creative Director: Donna Lamar
Amusement Park Entertainment, Santa Monica
Art Director: Jim Darling
Amusement Park Entertainment, Santa Monica
Copywriter: Deirdre Smith
Amusement Park Entertainment, Santa Monica
Copywriter: Poetri
Amusement Park Entertainment, Santa Monica
Director: Jaume Collet-Serra
Caviar, Los Angeles
Director: Jaime Valdueza
Caviar, Los Angeles
Producer: Todd Makurath
Caviar, Los Angeles
Producer: Justin Hakanson
Wahoo, Orem, UT
Producer: Steve Taylor
Wahoo, Orem, UT
US Media Director: David Veneski
Intel
Senior Marketing Manager, Consumer Campaigns: Elizabeth Lin
Intel
Marketing Manager: Shormila Sarkar
Intel
Group Account Director: Todd Brandes
OMD
Associate Director, Strategy: Laura Eisman
OMD
Strategist: Holly Robertson
OMD
Assistant Strategist: Laura Sexauer
OMD
Creative Experiences Director: Mel Clements
Microsoft
Brand Solutions Manager: Julie Grider
Microsoft