J&b Case study J&B Blending Spirits by The HUB Partners

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J&B Blending Spirits

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Industry Whiskey
Media Case study
Market Romania
Agency The HUB Partners
Director Alex Cotet
Executive Creative Director Dinu Panescu
Released October 2016

Credits & Description

How to turn music into your communication channel. J&B’s Blending Spirits campaign developed by agency The HUB Partners Romania for PPD Group/Diageo, in collaboration with several communication outlets.
Media: Web Film
Category: Alcoholic Drinks
Brand: J&B
Agency: The HUB Partners
Country: Romania
Managing Director: Florin Dulgheru
Executive Creative Director: Dinu Panescu
Senior Art Director: Radu Tinc
Account Director: Roxana Bucur
Account Executive: Madalina Mercare
Senior Brand Manager Diageo – Raluca Sava
Marketing Manager – Zoi Pitharouli

Vice Romania
Creative Director – Alex Cotet
General Manager – Costin Velicu

OMD Romania
Media Director – Andrei Albu
Media Director – Razvan Meirosu
Digital Director – Mihnea Pretorian
Digital Manager – Dana Constantin

Porter Novelli Romania
Strategy & Business Development Manager – Roxana Marin
Senior Communication Manager – Andreea Samareanu
Brand Communication Coordinator – Adela Stoicescu
Creative Director – Ana Balan

Frank Romania
Digital Account Director – Oana Grasu
Digital Account Executive – Roxana Vasile
Co-Creative Director – Ionut Mustata
Social Media Manager – Cristina Ghila
Technical Director – Sorin Porumboiu
Web Designer – Paul Tanase

Fieldstar Romania
Cristian Paraschiv – Account Director
Claudiu Lefter – Event Manager
Production & Post-production
Director: Alex Cotet
DOP: Laurentiu Raducanu, Eduard Parvu, Zoran Simulov
Editing: Florin Babei, Alexandru Radu
Sound design: Ciprian Mihoc