James Ready Case study HOW MANY BEERS FOR THAT? [video] by Leo Burnett Toronto

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HOW MANY BEERS FOR THAT? [video]

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Industry Beers and Ciders
Media Case study
Market Canada
Agency Leo Burnett Toronto
Creative Director Lisa Greenberg
Released April 2013

Credits & Description

Advertiser: JAMES READY
Agency: LEO BURNETT TORONTO
Category: Best Use of Guerilla Marketing in a Promotional Campaign
Advertising campaign: HOW MANY BEERS FOR THAT?
Group Creative Director/Art Director: Anthony Chelvanathan (Leo Burnett/Toronto)
Group Account Director: David Buckspan (Leo Burnett/Toronto)
Chief Creative Officer/Creative Director: Judy John (Leo Burnett/Toronto)
Account Executive: Rebecca Simon (Leo Burnett/Toronto)
Creative Director: Lisa Greenberg (Leo Burnett/Toronto)
Account Director: Natasha Dagenais (Leo Burnett/Toronto)
Group Creative Director/Copywriter: Steve Persico (Leo Burnett/Toronto)