Space Tanzaku (Board) by Hakuhodo Tokyo for Jaxa & Serena

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Space Tanzaku (Board)

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Industry Charities, Foundations, Volunteers
Media Case study
Market Japan
Agency Hakuhodo Tokyo
Released February 2012

Awards

Intercontinental Advertising Cup, 2012
Best of Admaking Best Use of Local Culture Cup Winner

Credits & Description

Public awareness of JAXA was more that of NASA in Japan.
Jaxa&Serena Future of Children project
Title "Space Tanzaku (Board)"
Agency Hakuhodo Incorporated
City Tokyo
Campaign Space Tanzaku
Advertiser Jaxa (Japan Aerospace Exploration Agency)
Brand Serena