Jeep Case study "Urban Hiker - Carry More Stuff" by BBDO Detroit

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"Urban Hiker - Carry More Stuff"

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Industry Cars, SUV & Four Wheel Drive
Media Case study
Market United States
Agency BBDO Detroit
Executive Creative Director Bill Morden
Creative Director Mike Stocker, Robin Chrumka
Art Director Steve Glinski
Copywriter Tim Thomas, Tom Topolewski
Released August 2003


International Automotive Advertising Awards 2004
Print Passenger Cars/Intermediate-Large Gold

Credits & Description

Agency: BBDO Detroit
City: Troy
Advertiser: DaimlerChrysler
Brand Name: Jeep
Business Sector: Four Wheel Drive, SUV(Sports Utility Vehicle)
Date of First Publication: 2004
Market: United States
Country of Production: United States
Type: Print
Executive Creative Director: Bill Morden
Creative Director: Robin Chrumka, Mike Stocker
Art Director: Steve Glinski
Copywriter: Tim Thomas, Tom Topolewski
Production Manager: Shauna Hewitt
Account Executive: Heather Fox