Volkswagen Case study "Adult Activity Book" by Arnold Worldwide Boston

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"Adult Activity Book"

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Industry Cars
Media Case study
Market United States
Agency Arnold Worldwide Boston
Executive Creative Director Alan Pafenbach, Ron Lawner
Creative Director Colin Jeffery, David Weist
Art Director Jen Wells
Copywriter Mark Billows
Illustrator Charlie Hoar
Released February 2004


International Automotive Advertising Awards 2005
Print Sales Promotion Silver

Credits & Description

Agency: Arnold Worldwide
City: Boston
Advertiser: Volkswagen
Brand Name: Volkswagen
Product Name: Jetta A5
Business Sector: Automotive
Market: United States
Country of Production: United States
Type: Free Standing Insert
Executive Creative Director: Ron Lawner, Alan Pafenbach
Creative Director: David Weist, Colin Jeffery
Art Director: Jen Wells
Copywriter: Mark Billows
Production Manager: Paul Charbonnier
Account Executive: Elyse Dunbar
Account Manager: Karen Marderosian
Illustrator: Charlie Hoar