Johnson's Baby Case study Lull the iPad by Proximity Bogota

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Lull the iPad

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Industry Hygiene & Personal Care Products
Media Case study
Market Colombia
Agency Proximity Bogota
Creative Director Alejandro Mesa, Pablo Wills
Art Director Wilson González
Copywriter Leonardo Moreno
Producer Whisky Films
Released April 2013

Credits & Description

Advertised brand: Johnson & Johnson
Advert title(s): Lull the iPad
Translation of headline to English: "Nothing in the World will make us forget the importance of the Language of Love; not even technology."
Advertising Agency (Name, City, Country): Proximity, Bogotá, Colombia
Agency website: [](
Chief Creative Officers : Mario Bertieri, Sandra Piedrahita
Creative Director: Alejandro Mesa, Pablo Wills
Art Director: Wilson González
Copywriter: Leonardo Moreno
Developer: Jhonnatan Salgado
Producer: Whisky Films
Animation: Daniel Ramírez
Published/Released: November, 2012