Ford Case study Keyfree Login by Ogilvy Paris

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Industry Cars
Media Case study
Market France
Agency Ogilvy Paris
Executive Creative Director Chris Garbutt
Creative Director Thierry Chiumino
Copywriter Antoine Gauquelin
Released May 2012

Awards

London International Awards 2012
The NEW - Short List

Credits & Description

Entrant: Ogilvy France, Paris
Keyfree System - "Keyfree Login"
Corporate Name of Client: Ford
Agency Account Directors: Natalie Heckel/ Amrita Bourdon/Xavier Delaporte
Agency: Ogilvy France, Paris
Chief Creative Officer: Chris Garbutt
Executive Creative Director: Chris Garbutt
Creative Director: Thierry Chiumino
Copywriter: Antoine Gauquelin
Art Directors: Julien Conter/Eve Roussou
User Experience: David Raichman (Ogilvy Lab)
Creative Technologist: Maxime Bentho/ Michael Guilhermet/Tan-Phat Tran
Production Companies: Earys/Chez Eddy, Paris
Head of Digital and Branded Content: Frederic Levron
Digital Producer: Hugo Diaz
Design Consultant: Gurvan Prioul
Music: Apollo, Paris
Head of Communication: Fabrice Giacoletti
Head of Marketing: Bruno Charvet
Description of the Project
Ford Keyfree is a great technology present in all Ford cars. It's a great innovation because it allows people to save what's most precious: more time. We wanted to transcript the same benefit into people's everyday life. We created Keyfree login, an app that synchronizes the web browser and the Smartphone so when a person leaves the computer, all the web accounts automatically logs off.
Music: Apollo, Montréal