Ford Case study Keyfree Login by Ogilvy Paris

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Industry Cars
Media Case study
Market France
Agency Ogilvy Paris
Executive Creative Director Chris Garbutt
Creative Director Thierry Chiumino
Copywriter Antoine Gauquelin
Released May 2012


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Credits & Description

Entrant: Ogilvy France, Paris
Keyfree System - "Keyfree Login"
Corporate Name of Client: Ford
Agency Account Directors: Natalie Heckel/ Amrita Bourdon/Xavier Delaporte
Agency: Ogilvy France, Paris
Chief Creative Officer: Chris Garbutt
Executive Creative Director: Chris Garbutt
Creative Director: Thierry Chiumino
Copywriter: Antoine Gauquelin
Art Directors: Julien Conter/Eve Roussou
User Experience: David Raichman (Ogilvy Lab)
Creative Technologist: Maxime Bentho/ Michael Guilhermet/Tan-Phat Tran
Production Companies: Earys/Chez Eddy, Paris
Head of Digital and Branded Content: Frederic Levron
Digital Producer: Hugo Diaz
Design Consultant: Gurvan Prioul
Music: Apollo, Paris
Head of Communication: Fabrice Giacoletti
Head of Marketing: Bruno Charvet
Description of the Project
Ford Keyfree is a great technology present in all Ford cars. It's a great innovation because it allows people to save what's most precious: more time. We wanted to transcript the same benefit into people's everyday life. We created Keyfree login, an app that synchronizes the web browser and the Smartphone so when a person leaves the computer, all the web accounts automatically logs off.
Music: Apollo, Montréal