Kikkoman Case study MAKE HASTE SLOWLY: THE KIKKOMAN CREED by DraftFCB San Francisco

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Industry Sauces
Media Case study
Market United States
Agency DraftFCB San Francisco
Director Lucy Walker
Creative Director Colin Mcrae, Tony Vazquez
Art Director Justin Hargraves
Copywriter Elaine Cox, Kate Getty
Producer Kira Carstensen
Account Supervisor Tracey Pattani
Editor Chrome - Adam Parker, Aki Mizutani
Released January 2013

Credits & Description

Advertiser: KIKKOMAN
Category: Static
Editor: Aki Mizutani
Chief Creative Officer: Chris Ford
Copywriter: Elaine Cox
Agency Producer: Jon Drawbaugh
Copywriter: Kate Getty
Art Director: Justin Hargraves
Sound Design/Arrangement: Levels Audio
Advertiser's Supervisor: Mike Evans
Director Of Photography: Aaron Phillips
Account Supervisor: Tracey Pattani
Editor: Adam Parker
Creative Director: Colin Mcrae
Post Production: Charleen Manca
Editing Company: Cutters La
Account Manager: David Petzold
Music: Human
Animation: Ilovedust
Planner: Katherine Kwok
Producer: Kira Carstensen
Director: Lucy Walker
Creative Director: Tony Vazquez

Brief Explanation
Although a fixture on nearly every Asian restaurant table in the US, few know anything about Kikkoman— all is explained in this a 24-minute documentary for Make Haste Slowly, which shares Kikkoman’s story and highlights what makes it unique.