Break From Gravity, 1 by J. Walter Thompson London for Kit-kat

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Break From Gravity, 1

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Media Case study
Market United Kingdom
Agency J. Walter Thompson London
Creative Director Barry Christie, Jason Barry
Creative Chris Lightburn-Jones
Released May 2012

Awards

FAB Awards 2013
Best Use of Media Confectionery & Snacks FAB Award
Guerilla Marketing Confectionery & Snacks FAB Award

Credits & Description

On Saturday 13th October 2012, to give Felix Baumgartner and his team a fun break, a Kit Kat was sent into space in an unparalleled show of support.Created by JWT London, the activity ran ahead of Felix Baumgartnerâs record-breaking skydive on 14th October from the edge of space.Felix had been delayed on several occasions during the week due to the weather. As Felix and his team waited for the perfect conditions to carry out the skydive, Kit Kat sent up four fingers to the edge of space in a show of support and to keep spirits high.
Break From Gravity
Category: Confectionery & snacks
Brand: Nestlé
Country: United Kingdom
Sub-Category: Confectionery & Snacks
Title: IN SPACE
Client: Kit Kat
Agency: JWT, London
Head Of Innovation: Christophe Cauvy (JWT)
Head Of Experiential: Jonathan Terry (JWT)
Business Director: Kat Sutcliffe (JWT)
Head Of Digital Planning: Mobbie Nazir (JWT)
Creative Director: Barry Christie (JWT)
Creative: Chris Jones (JWT)
Digital ECD: Ricardo Figuiera (JWT)
Executive Creative Director: Russell Ramsey (JWT)
Creative Producer: Steve Mead (JWT)
Creative Director: Jason Barry (JWT)
Community Manager: Ria Campbell (JWT)