|Agency||J. Walter Thompson London|
|Creative Director||Barry Christie, Jason Barry|
|FAB Awards 2013|
|Best Use of Media||Confectionery & Snacks||FAB Award|
|Guerilla Marketing||Confectionery & Snacks||FAB Award|
Credits & Description
On Saturday 13th October 2012, to give Felix Baumgartner and his team a fun break, a Kit Kat was sent into space in an unparalleled show of support.Created by JWT London, the activity ran ahead of Felix Baumgartnerâs record-breaking skydive on 14th October from the edge of space.Felix had been delayed on several occasions during the week due to the weather. As Felix and his team waited for the perfect conditions to carry out the skydive, Kit Kat sent up four fingers to the edge of space in a show of support and to keep spirits high.