Kyivstar Case study Vyshyvanka Day by GRAPE Ukraine

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Vyshyvanka Day

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Industry Mobile Communications
Media Case study
Market Ukraine
Agency GRAPE Ukraine
Released August 2014

Credits & Description

Brand: Kyivstar
Media: Online
Media: case video
Category: Electronics & Technology
Agency: Grape Ukraine
Geo: Ukraine
What is Vyshyvanka?
Advertising Agency: Grape, Kiev, Ukraine
CEO: Lurii Gladkyi
Account Manager: Oksana Bogdanova
Creator: Artem Kuchin
Production Director: Elena Salivon
Art Director: Nataliya Strelchenko
Designers: Lurii Gusinskiy, Olena Martynova
Developers: Kornev Zakhar, Oleksandr Kozlov
Flash Developer: Alexandr Rojnov
Copywriter: Oleksandra Alokhina
Published: August 2014
This is an event when all of the employees come to the office on the last working day before Independence Day on August 24 in so-called vyshyvankas. This is a piece of traditional Ukrainian clothing that looks like a loose white cotton shirt with embroidery on it. Kyivstar wanted to organize something special this year in honor of the event's 5th Anniversary, so we have come up with an idea of a digital platform that would allow everyone to design their own vyshyvanka.