Land Rover Case study #CelebrateDefender by Y&R Cape Town

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#CelebrateDefender

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Industry SUV & Four Wheel Drive
Media Case study
Market South Africa
Agency Y&R Cape Town
Released March 2016

Awards

The Loeries Awards 2016
DIGITAL & INTERACTIVE COMMUNICATION MICROSITE Bronze
DIGITAL & INTERACTIVE COMMUNICATION DIGITAL INTEGRATED CAMPAIGN Campaign Bronze

Credits & Description

Agency / Entrant Y&R South Africa
Brand Land Rover
Product Defender
Business sector Automotive
Account Management Francoise van Rheede
Agency Y&R South Africa
Agency Art Director Jac Sun, Thereza Norton
Brand Representative (Client) Janico Dannhauser
Chief Creative Officer Graham Lang
Creative Director Bibi Lotter
Designer Gareth Owen, Wade Barnes
Digital Agency/Production Company Base Two Digital - James Nelson, Jeff Siepman, Kyle Gregorowski
Executive Creative Director Rui Alves
Media Agency Mindshare Media
Programmer/Software Dev Base Two - Wanda Stransky, Ryan Smith
Social Media & Community Management Base Two - Justine Nienaber, Evette van Rensburg
Strategist Base Two - Alex Wright
Writer Marjolein Rossouw