Li Ning Case study Dwyane Wade - Make Your Own Way by Caviar, Zambezi

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Dwyane Wade - Make Your Own Way

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Industry Sportswear, Athletic Footwear & Accessories
Media Case study
Market China
Agency Caviar
Agency Zambezi
Editor Zen Resenthal
Released February 2013

Credits & Description

To make your own way is to be in control of your own destiny. To go where others won't, or can't. For his entire career, Dwyane Wade has been determined to do what others haven't, and he's achieved success at every level. Now, with a new partner, China's powerhouse athletic brand Li-Ning, Wade continues to make his own way.
Agency Credits:
Brian Ford - Founder, Executive Creative Director
Chris Raih - Founder, Managing Director
Kevin Buth - Creative Director
Desmond Marzette - Creative Strategist
Alex Cohn - Executive Producer
Andrew Gage - Producer
Jared Jue - Account Supervisor
Production Credits:
Production Company - Caviar
Director - Jonathan Levine
Director of Photography - Petra Korner
Executive Producer - Michael Sagol
Head of Production - Leigh Miller
Producer - Andrew Struble
General Editorial
Editor: Zen Resenthal
Executive Producer: Robert Parker
Music Producer: Devin Gati
Track: "Professional"
VFX: Zoic Studios