|Agency||McCann Erickson Frankfurt|
|Executive Creative Director||Martin Biela|
|AME Awards, 2015|
|products & services||retail stores||AME Gold Medallion|
Credits & Description
The world cup 2014 was approaching and fans from all nationalities, cultures and languages were beginning to feel its pulse. At the same time LIDL, the leading grocery retailer in Europe, wanted to push their image as an innovative and surprising brand. Through one great idea, MRM/McCann Germany gave all football fans, a truly unique opportunity: To win the world cup for their own country and in turn, experience the goal-like feeling of great shopping at LIDL.