Lidl Case study Lidl: Lidl Fan Cup by McCann Erickson Frankfurt

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Lidl: Lidl Fan Cup

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Industry Supermarkets
Media Case study
Market Germany
Agency McCann Erickson Frankfurt
Executive Creative Director Martin Biela
Released June 2014


AME Awards, 2015
products & services retail stores AME Gold Medallion

Credits & Description

The world cup 2014 was approaching and fans from all nationalities, cultures and languages were beginning to feel its pulse. At the same time LIDL, the leading grocery retailer in Europe, wanted to push their image as an innovative and surprising brand. Through one great idea, MRM/McCann Germany gave all football fans, a truly unique opportunity: To win the world cup for their own country and in turn, experience the goal-like feeling of great shopping at LIDL.
Brand: Lidl
Media: Online
Category: Retail services
Agency: McCann
Geo: Germany
Lidl: Lidl Fan Cup
Advertising Agency: MRM//McCann, Frankfurt, Germany
CEO: Ruber Iglesias
Chief Creative Officer: Elke Klinkhammer
CTO: Frank Ladner
Managing Director: Andreas Brückner
Executive Creative Director: Martin Biela
Creative Innovation Director: Dominik Heinrich
Creative Technology Director: Mark Hollering
Strategy Director: Maurice Racz
Senior Creative Concept/Maker: Philipp Schlosser
Senior IT Project Manager: Andreas Grüner
Senior IT Architect: Markus Georg
Maker: Sven Kräuter
Senior Visual Designer: Jacqueline Grochalski
Management Supervisor: Stephan Rappl
Account Manager: Anna-Katharina Ley
Project Manager: Kati Kempe
Junior Copywriter: Christian Endecott
Published: June 2014