Lithuanian Red Cross Case study Nation On Trial by MILK Vilnius

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Nation On Trial

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Industry Charities, Foundations, Volunteers
Media Case study
Market Lithuania
Agency MILK Vilnius
Creative Director Rimantas Stanevicius, Antonio Bechtle
Copywriter Evelina Dunovska, Akvile Kavaliauskaite
Designer Vytis Gruzdys
Producer Egle Zelvyte
Strategic Planner Rene Fischer
Released November 2015


Golden Hammer 2016
Social Campaigns Diploma

Credits & Description

Entrant Agency: Milk
Client: Lithuanian Red Cross Society
Brand: Red Cross
Product/service: Question Of The Refugees In Lithuania And Europe
Release Date: 15.11.2015
Advertising Agency: Milk
Other Agency: Katedra
Creative Director: Rimantas Stanevicius
Creative Director: Antonio Bechtle
Copywriter: Evelina Dunovska
Copywriter: Akvile Kavaliauskaite
Digital Designer: Paulius Ciucelis
Designer: Vytis Gruzdys
Account Manager: Simas Kairys
Strategic Planner: Rene Fischer
Producer: Egle Zelvyte
Post Producer: Zilvinas Kuzma
Digital Account Manager: Aurelija Petrauskyte
If there was a car accident and we would drive by without stopping or calling an ambulance and the driver would die from the injuries, we would be liable for failing to render assistance causing death. We would be responsible for it. Does this apply to our inaction when it comes to human suffering and deaths of migrants at the border of the EU? Discussing this issue was the main goal of the mock trial that was held on behalf of the Lithuanian Red Cross