Lynx Case study LAUNCHING AN AIRLINE ON THE SMELL OF A LYNX CAN by 303Lowe Sydney

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LAUNCHING AN AIRLINE ON THE SMELL OF A LYNX CAN

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Industry Deodorants
Media Case study
Market Australia
Agency 303Lowe Sydney
Creative Director Adam Lance
Art Director Simone Brandse
Copywriter Michael Canning
Client Service Director Anneliese Douglass
Released November 2005

Awards

Cannes Lions 2006
Media Best use of Mixed Media Grand Prix
Media Men Gold Lion

Credits & Description

Company: Lowe Hunt Group, AUSTRALIA, Sydney
Copywriter: Michael Canning
Art Director: Simone Brandse
Direct Creative Director: Peter Bidenko
Creative Director: Adam Lance
Direct Senior Art Director: Nik Robinson
Head of Art: Dejan Rasic
Senior Copywriter: Howard Collinge
Company: Universal Mccann, AUSTRALIA, Sydney
Investment Director: Victor Corones
Client Service Director: Anneliese Douglass
Buyer: Jenelle Stocken