M&M's Case study NAKED M&M'S GET NOTICED by Clemenger BBDO Melbourne

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Industry Chocolate, Candies
Media Case study
Market Australia
Agency Clemenger BBDO Melbourne
Executive Creative Director James Mcgrath
Creative Director Damian Royce
Released August 2011

Credits & Description

Category: Creative Effectiveness
Product/Service: M&M'S
Group Account Director: Ricci Meldrum (Clemenger BBDO Melbourne)
Account Director: Sarah Galbraith (Clemenger BBDO Melbourne)
Account Manager: Katie Lord (Clemenger BBDO Melbourne)
Executive Planning Director: Paul Rees-Jones (Clemenger BBDO Melbourne)
Senior Strategy Planner: Michael Derepas (Clemenger BBDO Melbourne)
Executive Creative Director: James McGrath (Clemenger BBDO Melbourne)
Creative Director: Damian Royce (Clemenger BBDO Melbourne)
Senior Art Director: Darren Pitt (Clemenger BBDO Melbourne)
Senior Copywriter: Rohan Lancaster (Clemenger BBDO Melbourne)
Senior TV Producer: Karolina Bozajkovska (Clemenger BBDO Melbourne)
Head of Interactive Production: Hamish Cameron (Clemenger BBDO Melbourne)
Digital Artist: Michael Beech (Clemenger BBDO Melbourne)
General Manager - Fusion: Joanne Currie (Clemenger Fusion Melbourne)
Account Director: Grace Lum (Clemenger Fusion Melbourne)
Marketing Manager: Paul Paxton-White (Mars Chocolate Australia)