Macys Yes, Virginia The Musical by J. Walter Thompson New York, JWTConnect / JWT Bangkok for Macy's

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Macys Yes, Virginia The Musical

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Industry Retail, Distribution & Rental companies
Media Case study
Market United States
Agency J. Walter Thompson New York
Creative Director Craig Lovelidge, Shayne Millington
Art Director Ben Chiang, Justine Cotter, Raihana Halim
Copywriter Ben Chiang, Justine Cotter, Raihana Halim
Agency JWTConnect / JWT Bangkok
Creative Director Craig Lovelidge, Shayne Millington
Art Director Ben Chiang, Justine Cotter, Raihana Halim
Copywriter Ben Chiang, Justine Cotter, Raihana Halim
Production Greenpoint Pictures
Released July 2012

Awards

Clio Awards, 2013
Branded Entertainment & Content Live Events Gold
Digital/Mobile Campaigns Bronze

Credits & Description

Title: MACYS YES, VIRGINIA THE MUSICAL
Product/Service: Macys
Creative Credits
Entrant Company: JWT, New York
Agency: JWT, New York
Production Company: Greenpoint Pictures, Brooklyn
Editing Company: Macy's Studios, New York
Music Company: Macy's Parade and Entertainment Group, New York
Chief Creative Officer North America: Jeff Benjamin
Co-Chief Creative Officers New York: Matt Macdonald/Ryan Kutscher
Chief Integration Officer/President Na: Mike Geiger
Creative Directors: Craig Love/Shayne Millington
Writer/Lyricist/Composer: William Schermerhorn/Wesley Whatley
Macy's Parade And Entertainment Group
Art Directors/Copywriter: Raihana Halim/Ben Chiang/Justine Cotter
Planning Director/User Experience/Digital Strategist: Jonathan Fletcher/Jon Fishel/Jinal Shah
Head Of Production: Sergio Lopez
Director Of Digital Production: Paul Sutton
Executive Producer: Robin Feldman
Executive Digital Producer/Digital Producer: Margaret Mclaughlin/Vanessa Scanlan
Senior Broadcast Producer/Senior Line Producer: Andrea Curtin/Atalie Kessler
Director Of Technology/Tech Lead/Qa Manager: Ricky Bacon/David Wu/Jane Irzhak
Global Business Director: Claire Capeci
Account Director: Angela Rebong Brown
Project Manager: Lindsey Allen
Svp Innovation/Vp Integrated Marketing/Dir Integrated Marketing: Joe Feczko/Betsy Spence/Audrey De Shong
Macy's Marketing
Gvp/Media/Evp Digital Media/Multicultural Advertising: Tony Giannini/Jen Kasper
Macy's Media
Gvp Media Relations/Vp National Media Relations/Director Media Relations: Robin Reibel/Holly Thomas/Julie Strider
Macy's Media Relations
Ovp Marketing Strategy/Senior Marketing Manager: Serena Potter/Nicole Mason
Macys.com