THE MAGIC OF HOPE by J. Walter Thompson New York for Macy's

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THE MAGIC OF HOPE

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Industry Department Stores & Shopping Malls
Media Case study
Market United States
Agency J. Walter Thompson New York
Executive Creative Director Wayne Best, Matt Macdonald
Released December 2011

Credits & Description

Category: Creative Effectiveness
Advertiser: MACY'S
Product/Service: DEPARTMENT STORE
EVP, National Marketing: Martine Reardon (Macy's)
SVP Innovation, Integration and Broadcast: Joseph Feczko (Macy's)
VP, Integrated Advertising: Betsy Spence (Macy's)
Executive Creative Director: Wayne Best (JWT)
Executive Creative Director: Matt MacDonald (JWT)
Senior Copywriter: Chris Plehal (JWT)
Account Director: Helena Touseull (JWT)
Executive Producer: Robin Feldman (JWT)
Group Planning Director: Lauren Turner (JWT)
Business Director: Claire Capeci (JWT)
VP, Media Relations & Cause Marketing: Holly Thomas (Macy's)
GVP, Media Relations & Cause Marketing: Robin Riebel (Macy's)
Director of Advertising: Audrey DeShong (Macy's)
SVP, Prade & Entertainment: Robin Hall (Macy's)
GVP, National Events & Partnership Marketing: Amy Kule (Macy's)
GVP, Creative: Laura Berkman (Macy's)
SVP, Media & Marketing Effectiveness: Tony Giannini (Macy's)
Director of Interactive Design: David Torres (Macy's)
Managing Partner: Sireesha Baljepalli (MEC)
Planning Director: Mylene Ong (JWT)