Magazine Luiza Case study MAGAZINEYOU by Ogilvy Sao Paulo

Adsarchive » Case study » Magazine Luiza » MAGAZINEYOU

MAGAZINEYOU

Pin to Collection
Add a note
Industry Magazines, Online Retail & E-stores
Media Case study
Market Brazil
Agency Ogilvy Sao Paulo
Executive Creative Director Fred Saldanha, Claudio Lima, Tiago Meloni
Creative Director Tiao Bernardi, Antonio Rodrigues
Art Director Fabio Costa Tbwa\chiat\day, Rafael Rizuto Copywritter
Copywriter Eduardo Marques Porto, Gabriel L. Araujo, Mateus Aquino
Illustrator Victor Trovato
Released May 2012

Awards

Clio Awards, 2013
Direct Digital/Mobile Bronze

Credits & Description


Prize: Bronze
Medium: Direct
Category: Digital/Mobile
Title: MAGAZINEYOU
Product/Service: E-COMMERCE
Creative Credits
Entrant Company: Ogilvy Brasil, Sao Paulo
Agency: Etco, São Paulo
Chief Creative Officer: Anselmo Ramos
Ogilvy Brasil, São Paulo
Executive Creative Director: Claudio Lima
Ogilvy Brasil, São Paulo
Executive Creative Director: Fred Saldanha
Ogilvy Brasil, São Paulo
Creative Director: Antonio Rodrigues
Etco, São Paulo
Creative Director: Eduardo Marques
Ogilvy Brasil, São Paulo
Creative Director: Tiao Bernardi
Etco, São Paulo
Copywriter: Eduardo Marques
Ogilvy Brasil, São Paulo
Copywriter: Mateus Aquino
Etco, São Paulo
Copywriter: Gabriel Araujo
Etco, São Paulo
Art Director: Fabio Costa
Etco, São Paulo
Executive Planning Director: Daniela Bombonato
Etco, São Paulo
Executive Operation Director: Daniela Paris
Etco, São Paulo
Account Manager: Ingrid Lobo
Etco, São Paulo
Illustrator: Victor Trovato
Etco, São Paulo
Project Manager: Paula Santana
Ogilvy Brasil, São Paulo
Art Director: Rafael Rizuto
Ogilvy Brasil, São Paulo
Account Director: Tiago Lima
Ogilvy Brasil, São Paulo
Media Director: Antonio Ferreira
Ogilvy Brasil, São Paulo
UDX Director: Pablo Moura
Ogilvy Brasil, São Paulo
Media Supervisor: Fernanda Tavolaro
Ogilvy Brasil, São Paulo
Advertiser's Supervisor: Frederico Trajano
Magazine Luiza, São Paulo
CEO: Fernando TECO Sodré
Sodet, São Paulo
Chief Creative Officer: Andre Matarazzo
Possible Worldwide, São Paulo
Product Manager: Maria Clara Batalha
Magazine Luiza, São Paulo