Magyar Telekom Case study Aunt Bici by DDB Budapest

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Aunt Bici

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Industry Telecommunications Services
Media Case study
Market Hungary
Agency DDB Budapest
Director Luka Kostil
Art Director Ágnes Kismárton, Nóra Csővári
Copywriter Bence Bodnár
Released May 2015


Golden Drum, 2015
Digital campaigns including Mobile campaigns Digital campaigns including Mobile campaigns Silver Drum
Direct campaigns Direct campaigns Silver Drum
Integrated communication campaigns Integrated communication campaigns Silver Drum

Credits & Description

Agency: DDB Budapest
Campaign name: Telekom Spring 4G
Year: 2015
Product and services: Telekom 4G Network
Registrant: DDB Budapest
Country: HUNGARY
Brand name: Magyar Telekom
Advertising agency, city: DDB Budapest
Director: Luka Kostil
Art Director: Nóra Csővári,Ágnes Kismárton,
Account Director / Manager: Orsolya Nagy-Sándor,Péter Tran Lam, Zsófia Maul,
Copywriter: Bence Bodnár
Strategic planner strategist: Eszter Molnár
Digital creative: Zsolt Balogh
Post Production: Focus Fox
Production Company: Smalls' Film
Other credits: Creative Grouphead: Éva Juhász, Head of Digital: Csanád Bánhegyi, Digital Project Head: András Nagy
Creative idea explanation: Bici néni, the 87 years old Hungarian chess master had one dream: breaking the simultaneous chess world record! She collected over 12 thousand games in the last 57 years, but 2000 games were still missing to beat the record. This is when Telekom came to the picture and helped her breaking the record with its 4G mobile network. We created 4GCHESS.HU, where she was able to play chess simultaneously with everyone on her tablet! We introduced her story and recruit players for her on various online and ATL media channels and live events, too. Result: she successfully beat the record!
Prize: Silver Drum