McWAKE UP by Leo Burnett Chicago for McDonald's

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Industry Fast food
Media Case study
Market United States
Agency Leo Burnett Chicago
Creative Director Mark Tutssel, John Montgomery Leo Burnett
Art Director Keith Hughes, Tony Katalinic, Nathan Zuercher
Copywriter John Hansa, Adam Rubin
Producer Bridget Mchugh
Released March 2006

Awards

Golden Drum 2007
Media Campaigns Media Campaigns Golden Drum

Credits & Description

Company: Leo Burnett USA, USA, Chicago
Chief Creative Officer: John Condon
Copywriter: John Hansa
Creative Director: JOHN MONTGOMERY
Art Director: Tony Katalinic
Art Director: Keith Hughes
Art Director: Nathan Zuercher
Copywriter: Adam Rubin
Executive Producer: Denis Giroux
Producer: Bridget McHugh
Company: Leo Burnett Worldwide, USA, Chicago
Creative Director: Mark Tutssel

The Case study titled McWAKE UP was done by Leo Burnett Chicago advertising agency for product: Mcdonald's Breakfast (brand: McDonald's) in United States. It was released in Mar 2006.