McDonald's Case study Cheese the Moment by DDB Helsinki

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Cheese the Moment

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Industry Fast food
Media Case study
Market Finland
Agency DDB Helsinki
Creative Director Vesa Tujunen
Art Director Jaakko Kastari
Copywriter Jani Tynnilä
Released May 2013

Credits & Description

Cheese the Moment says DDB, Helsinki Make your day cheesier with McDonald's. Purchase a cheeseburger. Get cheese giveaway. Cheese the moment instantly in Instagram. Hashtag the campaign (#juustotus). Best pictures will be rewarded.
Category: Food
Client: McDonald’s
Agency: DDB Helsinki
Country: Finland
Creative Director: Vesa Tujunen
Copywriter: Jani Tynnilä
Art Director: Jaakko Kastari
Digital creative: Toni Tiainen
Digital creative: Tomi Aalto