McDonald's Chinese New Year (CNY) Campaign: Sharing the Blessings with One and All by DDB Hong Kong for McDonald's

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McDonald's Chinese New Year (CNY) Campaign: Sharing the Blessings with One and All

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Industry Fast food
Media Case study
Market Hong Kong SAR China
Agency DDB Hong Kong
Released April 2012

Awards

AME Awards, 2013
Use of Medium Mobile / Cellular / Hand-Held Device AME Gold Medallion
Use of Medium Tv & Cinema AME Gold Medallion
Products & Services Food, Retail & Restaurants AME Silver Medallion
Products & Services Integrated (mixed media) AME Silver Medallion
Use of Discipline Interactive AME Silver Medallion

Credits & Description

Company: DDB Group Hong Kong
Award: AME Silver Medallion
Brand: McDonald's Restaurant (HK) Ltd
Title: McDonald's Chinese New Year (CNY) Campaign: Sharing the Blessings with One and All
Country: HONG KONG
Jeffry Gamble - Executive Creative Director, DDB
Frankie Fung - Creative Director, DDB
Meggy Cheng - Account Director, DDB
Alice Chow - General Manager, OMD
Paul Yu - Associate Creative Director, DDB
Irene Tsui - Business Director, DDB
Koman Ko - Senior Account Manager, DDB
Calida Fok - Account Executive, DDB
Tiffany Cheng - Senior Planner, OMD