McDonald's Case study Small Currency by Leo Burnett Jakarta

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Small Currency

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Industry Fast food
Media Case study
Market Indonesia
Agency Leo Burnett Jakarta
Executive Creative Director Brian Capel
Creative Director Leonardus Bramantya, Patricia Ivana Wiroreno
Art Director Yogi Paska Pradana, Willy Asianto
Copywriter Renaldy Arief, Damar Wijayanti
Editor Dede Fedrize
Released June 2012


Asia Pacific Advertising Festival (AdFest) 2013
PROMO LOTUS Best Use of Merchandising/in-store Marketing incl. Promotional Packaging BRONZE

Credits & Description

Sub Category : Best Use of Merchandising/in-store Marketing incl. Promotional Packaging
Company Entering : Leo Burnett Jakarta, Jakarta
Entry Title : Small Currency
Brand : McDonald's
Advertiser : PT Rekso Nasional Food
Advertising Agency : Leo Burnett Indonesia, Jakarta
Chief Creative Officer : Brian Charles Capel
Executive Creative Director : Brian Charles Capel
Creative Director : Leonardus Bramantya/Patricia Ivana Wiroreno
Copywriter : Renaldy Arief/Damar Wijayanti
Art Director : Yogi Pradana/Willy Asianto
Agency Producer : Budiarto/Lady Bernadi
Account : Edwina Febrialdi/Ramadhona Harahap
Production Company : Orange Waterland, Jakarta
Production Producer : Dina Ponsen
Editor : Dede
Sound Production Company : Bumble Bee, Jakarta
Music Composer : Zane Adams
Music Arranger : Zane Adamsz
Sound Designer : Zane Adams
Special Effects Company : Bumble Bee, Jakarta
The Strategy : Strategy People-oriented solution that benefits both store and customers.
The Concept : Introducing McDonald’s small currency in one of McDonald’s stores in Jakarta and offer the currency as an option to coins. Customers can use the McDonald’s small currency to buy any McDonald’s products, either on its own or combined with real money.
The Results : Describe the success of the promotion with both client and consumer including some quantifiable results It's a unique people-oriented solution that will start the conversation. It has direct result to business as it assures repeat purchase.