McDonald's Case study HAMBURGER TIMETABLE by DDB Warsaw

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HAMBURGER TIMETABLE

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Industry Fast food
Media Case study
Market Poland
Agency DDB Warsaw
Creative Director Maciek Waligora, Zuzanna Duchniewska-Sobaczak
Art Director Magdalena Drozdowska
Copywriter Mateusz Ksiazek
Producer Jacek Lukasik
Account Supervisor Nazar Al-Khouri
Released January 2012

Credits & Description

Category: Digital Outdoor
Advertiser: McDONALD'S
Product/Service: McDONALD'S RESTAURANT AT CENTRAL TRAIN STATION
Agency: DDB WARSAW
Chief Creative Officer: Marcin Mroszczak
Creative Director: Zuzanna Duchniewska-Sobaczak
Copywriter: Mateusz Ksiazek
Art Director: Magdalena Drozdowska
Art Buyer: Kasia Seyfried
Account Supervisor: Nazar Al-Khouri
Advertiser's Supervisor: Adam Pienkowski/Jakub Strutynski
Producer: Jacek Lukasik
Account Manager: Anna Polka/Anna Swiderek/Marek Kozlowski/Andrzej Krok
Account Manager: Anna Polka/Anna Swiderek/Marek Kozlowski/Andrzej Krok
Other Credits: Robert Grabowski - Flash Developer
Head of creative solutions: Kasia Seyfried
Creative Director: Maciek Waligora

Ambient Execution Description
A timetable at the Central Train Station in Warsaw installed on the way to McDonald’s. It displays real-time train information and waiting time not in minutes or hours but... in hamburgers, cokes and fries you manage to eat at McDonald’s before your train leaves. It also reckons delays. The longer you wait, the more menu items show up on the screen.