McDonald's Case study Monopoly Wiiiin! [video] by The Marketing Store

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Monopoly Wiiiin! [video]

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Industry Lottery & Gambling, Fast food
Media Case study
Market United Kingdom
Agency The Marketing Store
Executive Creative Director Sav Evangelou
Released March 2018

Credits & Description

Country: UK
Client: McDonald’s
Agency: The Marketing Store, London, UK
Executive Creative Director: Sav Evangelou
Published: 21st March 2018
Monopoly Wiiiin! this year’s promotion encourages customers to ‘Get peeling for that winning feeling’ through the peelable game pieces featured on the promotional packaging. The campaign, licensed by Hasbro and created by The Marketing Store, aims to drive brand affinity and engagement across McDonald’s restaurants nationwide.
The campaign will be supported by marketing via TV, radio, press, OOH, DOOH, CRM campaign, social (Facebook, Twitter, Instagram and Snapchat), digital as well as the online site and game.
The Marketing Store has developed the website and social aspects of the campaign, including the campaign’s Snapchat lens which lets users turn themselves into Mr Monopoly or when turning to world lens view, allow them to interact with a dancing line of Chicken McNuggets® - bringing that winning feeling to life. The campaign also sees the introduction of McDonald’s first branded hashtag emoji on Twitter for the new campaign hashtag #McWinning.