McDonald's Case study The world's first friendly hi-jack by OMD Hong Kong

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The world's first friendly hi-jack

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Industry Fast food
Media Case study
Market Hong Kong SAR China
Agency OMD Hong Kong
Released April 2015

Awards

Cristal Festival, 2015
Brand Entertainment & Content Brand or product integration into an existing programme or platform Emerald (Bronze)

Credits & Description

McDonald's 'The world's first friendly hi-jack' DDB Group Hong Kong
DDB Group Asia Pacific
Category: Brand or product integration into an existing
programme or platform
Campaign: A Dim Jack “Hi-Jack”
Client: McDonald’s Restaurants (HK) Limited
Agency: OMD Hong Kong
Country: Hong Kong
Awards: Emerald (Bronze)