Mercedes-Benz Case study Dog / Motorcycle / Tricycle by BBDO Germany

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Dog / Motorcycle / Tricycle

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Industry Cars
Media Case study
Market Germany
Agency BBDO Germany
Released April 2016


Ad Stars 2016
Design Communication Design: Posters Crystal

Credits & Description

Brand: Mercedes-Benz E-Class
Agency: Bbdo
Description: Crafted by over 1,200 engineers for over 48 months, the new Mercedes-Benz E-Class is designed to be the car of the future. The new model showcases safety features that put it one step ahead of the competition. The brief was to bring its futuristic safety features to life, in a way that mature audiences (45 years and above) could easily understand. One of the most interesting features is the new 360° camera ? a camera that gives the driver a complete left, right, front, rear and overhead view of the car’s surroundings.