Mercedes-Benz Case study All Terrain Banner by BBDO Brussels

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All Terrain Banner

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Industry Cars
Media Case study
Market Belgium
Agency BBDO Brussels
Creative Director Jan Dejonghe
Art Director Sebastien De Valck, Frédéric Delouvroy
Copywriter Michiel Baeten, Arnaud Pitz
Released June 2013

Credits & Description

To show off the all-terrain capabilities of the Mercedes G-Class 4x4, BBDO Belgium got together with Adhese (who deliver ad serving technology for publishers and advertisers) to create a first in mobile and responsive advertising. They developed a leader board banner exclusively for tablets. The banner reacts to the position of the mobile device that it’s viewed on. 
The leader board banner shows a G-Class 4x4 driving off-road. As soon as the tablet is turned, the website reverts to a horizontal position, while the banner doesn’t. Instead it stays in its original position, creating the impression that the Mercedes G-Class 4x4 is climbing an almost vertical slope.
By clicking on the banner, the consumer can book a test drive instantly.
Advertiser: Mercedes-Benz Belgium
Marketing Manager: Kris Coumans, Rina Facchin
Creative Director: Jan Dejonghe
Copywriter: Michiel Baeten, Arnaud Pitz
Art Director: Frédéric Delouvroy, Sebastien De Valck
Client Services Director: Valérie Bracke
Account Manager: Marleen Depreter
Agency Producer: Roxane Lemaire
Ad serving company: Adhese,
Banner development: AdSomeNoise
3D Production Company: GRID
Media: Banner on mobile websites