MINI CARS BECOME TOYS. WIND IT. by Hurra, Sao Paulo for MINI

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MINI CARS BECOME TOYS. WIND IT.

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Industry Cars
Media Case study
Market Brazil
Agency Hurra, Sao Paulo
Creative Director Ariel Legmann
Art Director Gabriel Untura
Copywriter Junior Datena
Photographer Alexandre Bellon
Released May 2013

Credits & Description

Create buzz for MINI in the wonderful city of Rio de Janeiro.
Idea
To continue the non-traditional brand experience that MINI always offers around the world, we transformed the most loved car into a toy for grown ups, attaching a giant rotating wind key to the back. Three cars were driven by British royal guards in strategical points of the city and interacted with the public.
Media: Ambient
Category: Automotive
Advertised brand: MINI
Geo: Americas, Brazil
Advert title(s): MINI CARS BECOME TOYS. WIND IT.
Advertising Agency (Name, City, Country): Hurra, Sao Paulo, Brazil
Agency website: [http://www.hurra.com.br](http://www.hurra.com.br/)
Creative Director: Ariel Legmann
Art Director: Gabriel Untura
Copywriter: Junior Datena
Photographer: Alexandre Bellon
Published/Released (Month, Year): May, 2013