MINI Case study Mini John Cooper Works Youtube Race [video] by Kinetic Singapore, Mccann Erickson Singapore

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Mini John Cooper Works Youtube Race [video]

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Industry Cars
Media Case study
Market Singapore
Agency Kinetic Singapore
Creative Director Lim Shue Pann, Gian Jonathan
Art Director Sean Tang, Gian Jonathan
Agency Mccann Erickson Singapore
Creative Director Lim Shue Pann, Gian Jonathan
Art Director Sean Tang, Gian Jonathan
Released March 2016

Awards

One Show, 2016
Direct Consumer - Digital / Websites, Microsites & Banners Merit

Credits & Description

Client: Mini Asia
Title: Mini John Cooper Works Youtube Race
Category: Automotive / Cars
Agency: Kinetic / Singapore
Art Director: Sean Tan, Astri Williana Nursalim, Gian Jonathan
Writer: Catherine Phua
Creative Director: Gian Jonathan, Pann Lim
Agency Producer: Steven Ng, Derek Tay, Carolyn Teo
Digital Artist / Multimedia: Evan Lim The Rabbit Hole
Editor: Chris Leow