MINI Case study MINI / SPCA "Driving Dogs" by DraftFCB Auckland

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MINI / SPCA "Driving Dogs"

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Industry Cars, Charities, Foundations, Volunteers
Media Case study
Market New Zealand
Agency DraftFCB Auckland
Regional Executive Creative Director James Mok
Executive Creative Director Regan Grafton, Tony Clewett
Creative Peter Vegas, Matt Williams
Producer Sarah Yetton
Released June 2012


One Show 2013
One Show Integrated Branding / Consumer Campaign Gold
One Show Brand Transformation / Single Merit

Credits & Description

Product/Service: Public Service / Charity
Creative Credits
Entrant Company: DraftFCB New Zealand, Auckland
Agency: DraftFCB New Zealand, Auckland
Sound Design Company: Liquid Studios, Auckland
Regional Executive Creative Director: James Mok
Executive Creative Director: Regan Grafton
Executive Creative Director: Tony Clewett
Creative: Matt Williams
Creative: Peter Vegas
Head of TV: Esther Watkins
Producer: Sarah Yetton
Senior Motion Graphics Designer: Marco Siraky
Head of Post Production: Blair Walker
Senior Designer: Nick McFarlane
Digital Artist: Anton Mason
Head of Digital Production: Kevin Akers
Interactive Designer: Catherine Chi
Group Account Director: Toby Sellers
Account Director: Sally Willis
Account Manager: Stephanie Hueber
Public Relations General Manager: Angela Spain
Public Relations Account Manager: Eloise Hay
Media Manager: Rachel Leyland
Communications Planning Director: Rufus Chuter
General Manager: Simon Teagle
Media Buyer: Sarah McEwen
Head of Digital and Content: Harri Owen
Senior Digital Media Planner/Buyer: Steph Pearson
Social Media Campaign Manager: Andrew Thompson
Digital and Social Media Campaign Manager: Sam Boniface