Ministerio de Educación Nacional Case study The Bulletpen by McCann Worldgroup Colombia

The Bulletpen

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Industry Government & Other Authorities
Media Case study
Market Colombia
Agency McCann Worldgroup Colombia
Chief Creative Officer Samuel Estrada
Executive Creative Director Alejandro Bermúdez
Art Director Monica Beltran
Creative León Guzmán, Carlos Zarate, Christian Mondragón
Released September 2016

Awards

The ADC Annual Awards 2017
Advertising Promotional Materials / Dimensional - Single Merit

Credits & Description

Agency: Mccann Worldgroup Colombia / Bogota
Client: National Ministry of Education
Art Director: Monica Beltran
Chief Creative Officer: Samuel Estrada
Creative Team: Christian Mondragón / Carlos Zarate / León Guzman
Executive Creative Director: Alejandro Bermudez
Synopsis:
The Ministry of Education wants to remind everyone that the future of our country lies in education, so we decided to create a unique Christmas gift by turning real war bullets into pens and using them to deliver our message: “Bullets marked our past. Education will write our future”. We offered it to journalists, writers and opinion leaders. In exchange, we asked them to write or draw with the Bulletpen their own idea of a peaceful and educated Colombia to show the press how Colombia is starting to rewrite it´s history.