Moleskine Case study EVERY ONE HAS A STORY by Y&R Beijing

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Industry Stationery
Media Case study
Market China
Agency Y&R Beijing
Director Yang Meng
Copywriter Kweichee Lam, Nils Andersson
Designer Odding Wang
Photographer Jinrong Li
Released May 2013


Cannes Lions 2013
Design Lions Publications Silver

Credits & Description

Type of entry: Graphic Design & Design Crafts
Category: Publications
Product/Service: MOLESKINE
Agency: Y&R BEIJING Beijing, CHINA
ECD: Nils Andersson (Y & R Shanghai)
CD: Ronnie Wu (Y & R Beijing)
CD: Donghai Liu (Y & R Beijing)
Art Director: Odding Wang (Y & R Beijing)
Art Director: Nils Andersson (Y & R Shanghai)
Copywriter: Odding Wang (Y & R Beijing)
Copywriter: Nils Andersson (Y & R Shanghai)
Illustrator: Odding Wang (Y & R Beijing)
Designer: Odding Wang (Y & R Beijing)
Director: Meng Yang ()
Photographer: Jinrong Li ()
Brief Explanation
Show that Moleskine has a heritage of art through brand history.
Describe the brief from the client
The world renowned notebook, Moleskine, wanted to build an image which related to art and design in China's market.
Design Process
Telling the stories of how Moleskine notebooks associate with those grand masters in art world in an act of art.
The works and the exhibition accomplished the objective, and several local art museums wanted to keep the books as permanent collections.