Nike Case study Nike+ FuelBand, 2 (2013) by R/GA New York

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Nike+ FuelBand, 2 (2013)

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Industry Sportswear, Athletic Footwear & Accessories
Media Case study
Market United States
Agency R/GA New York
Released January 2013

Awards

Clio Awards, 2013
Digital/Mobile Apps Gold
Content and Contact - Gold
Digital/Mobile Technique User Experience Gold

Credits & Description

Title "Nike+ FuelBand"
Winner RGA NY
Client Nike
Awards International ANDY Awards 2013 (Gold) for Toys, Games and Sports
International ANDY Awards 2013 (Gold) for Creative Technology
International ANDY Awards 2013 (Grandy) for Toys, Games and Sports
Producers
Alan Donnelly, Mike Klimkewicz, Avery Holden
Interaction Design Ayca Akin, Gaurabhe Mathure
Quality Assurance Brian Addison, Karen Molye, Leslie Chong
Creative Director Cesar Marchetti
Technical Team Leads Daniel Katz, Chris Thorwarth, Elad Katz
Visual Design Ellen Pai/Noelle Newbold/Melissa Frost
VP Product Design Ian Spalter
VP Managing Director Jennifer Allen
Copy Keith Byrne, Evan Maranca
Digital Studio Kirill Yeretsky, Guy Helson, Can Misirlioglu, Mark Voelpel
Sr. Software Engineers Niall McCormack, Fernando Mazzon
VP Technology/Strategy Nick Coronges
Executive Creative Director, Technology Noel Billig
Software Engineers Pablo Bergez, Justin Blinder
Art Director Ray Sison
Sr. Software Engineer/Solutions Architect Robert Carlsen
Sr. Technical Director Sune Kaae
Executive Creative Director, ID Tara Greer
Executive Creative Director, Visual Wade Convay