Nivea Case study The Worst Time for an itch by FCB London

Adsarchive » Case study » Nivea » The Worst Time for an itch

The Worst Time for an itch

Pin to Collection
Add a note
Industry Skin Care
Media Case study
Market United Kingdom
Agency FCB London
Director Sebastien Montaz-Rosset
Executive Creative Director Gary Robinson
Art Director Sean Cullen
Copywriter Dan Shone
Production Bigballs Films
Released July 2014

Credits & Description

The Problem: 57% of men claim to have sensitive skin â but most don't do anything about it. They don't want to learn about it. Don't want to watch ads about it. NIVEA MEN should know: they've been trying to entice men to moisturise for 34 years. And we had only £90k to change this. Agency: FCB Inferno
The Solution: We decided to use familiar faces they already know and follow, whilst making sure what we do is relevant to moisturiser and in particular itchy, sensitive skin. So we took something men love - extreme sports, added extreme locations up in the mountains, put people into dangerous situations doing amazing things and got award winning filmmaker Seb Montaz to film it all. In each of the films we highlight a moment when it would be the worse time to get an itch. This could be dangling from a high wire, clinging to a cliff face or steep couloir.
We created 3 nail-biting online documentaries and launched them on Seb Montaz's Youtube channel to tap into his own following, as well as on NIVEA MEN's channels. These were called 'The Worst Time for an Itch'
Category: Cosmetics & toiletries
Client: Biersdorf
Agency: FCB Inferno
Production: Big Balls films
Country: United Kingdom
Director: Sebastien Montaz-Rosset
Executive Creative Director: Gary Robinson
Art Director: Sean Cullen
Copywriter: Dan Shone
Production company: Big Balls films
Group Account Director: Tom Kingham
Senior Account Director: Sam Hawes
Managing Partner: Charlotte Lavender
Chief Strategy Officer: Simon White
Strategic Director: Linda Hodson
Creative services: Shanie Connard
Talent: Vivian Bruchez, Tancréde Melet, Antoine Moineville