Nokia Case study Nokia Lumia Tower by J. Walter Thompson Dusseldorf

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Nokia Lumia Tower

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Industry Mobile phones, devices & accessories
Media Case study
Market Germany
Agency J. Walter Thompson Dusseldorf
Art Director Lars Huerter
Copywriter Joerg Bredendieck
Account Supervisor Michael Vaupel
Released November 2012

Credits & Description

Advertiser: NOKIA
Agency: JWT GROUP GERMANY, CE+CO
Category: Stunts & Live Advertising
Advertising campaign: NOKIA LUMIA TOWER
Other Credits: Cedric Ebener
Account Manager: Andrea Sievert
Copywriter: Joerg Bredendieck
Art Director: Lars Huerter
Chief Creative Officer: Till Hohmann
Other Credits: Managing Director
Account Supervisor: Michael Vaupel

Ambient Execution Description
Have you ever been to a rock festival? Then you know thepeople you meet there: very cool, have seen everything, hard toimpress. So you may ask yourself: is this the right place to do apromotion for Nokia´s latest smartphones? Of course! BecauseNokia introduced the Lumia range with the claim 'The fast way toyour friends' to highlight its ability to shoot and share pictureswith your friends in no time. And since the feature is soimpressive, we created probably the tallest outdooradvertisement, but for sure the biggest test-rig to highlight it. Thetest-rig was built during Germany´s biggest rock festival, Rockam Ring, to prove this claim.Using a 66m high freefall tower, people were given the chance totest the Nokia Lumia smartphones and have fun at the sametime. Taking the ability to shoot & share pictures within seconds,combining it with a special app that took pictures depending onthe G-force, 32 Nokia Lumia smartphones were attached to theseats of the freefall tower. People could ride the tower for freeand during the freefall pictures were taken so that the riderscould share them via Facebook within seconds.The Nokia Lumia Tower was running three days in a row, morethan 5.000 riders enjoyed the uplifting experience. Almost every5th of them shared their picture and the new clicks on the NokiaFacebook fan page reached over 140.000.