O2 PRIORITY MOMENTS FOR INDEPENDENT BUSINESSES by R/GA London for O2

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O2 PRIORITY MOMENTS FOR INDEPENDENT BUSINESSES

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Industry Telecommunications Services
Media Case study
Market United Kingdom
Agency R/GA London
Associate Creative Director Charlotte Fereday
Creative Director John White
Copywriter Clare Camp
Released March 2013

Awards

Ciclope US/Europe, 2013
Digital Mobile App Bronze

Credits & Description

Advertiser: O2
Agency: R/GA
Category: Mobile Marketing
Advertising campaign: O2 PRIORITY MOMENTS FOR INDEPENDENT BUSINESSES
Associate Creative Director: Charlotte Fereday (R/GA London)
Copywriter: Clare Camp (R/GA London)
Director/Analytics: Jonny Longden (R/GA London)
Experience Designer: Mehul Hirani (R/GA London)
Senior Experience Designer: Jiri Mocicka (R/GA London)
Visual Designer: Sander Kuypers (R/GA London)
Senior Experience Designer: Scott Shaw (R/GA London)
Senior Experience Designer: Dan Van (R/GA London)
VP/Executive Creative Director: James Temple (R/GA London)
Senior Producer: James Tuffs (R/GA London)
Creative Director: John White (R/GA London)
Junior Visual Designer: Muriel Bougherdani (R/GA London)
Group Account Director: Nick Fisher (R/GA London)
Senior Experience Designer: Andre Figueiredo (R/GA London)

Outcome
Priority Moments Local generated thousands of new business leads for O2 and had a positive impact on their brand. O2 is now a partner to local businesses – helping them transform the way they do business – and a contributor to boosting the UK economy. In advance of the launch, O2 invited over 250 small businesses to trial the new service.. Participants saw an increase in customer footfall, enabling them to build and foster new customer relationships.

Execution
The whole service was configured to meet small businesses needs, and dispel their fears. It delivers a risk-free entry point into mobile marketing. O2 has also find a way to position itself as more than a telephone provider; O2 is now a business partner to local shops and services. Priority Moments Local also presents a better way to connect customers to exciting, unique deals in their area, making O2 a valuable contributor to local business.

Client Brief Or Objective
Priority Moments for Small Businesses is the latest evolution of O2’s Priority customer loyalty proposition. O2 asked us how to make the location-based deals service more rewarding for all their customers – including small business customers. Priority Moments Local extends the service to include offers from independent businesses across the UK. It gives small businesses powerful mobile marketing tools – letting them create, manage and measure offers for the Priority Moments app – and puts them in front of O2 customers in their area. And it gives O2’s customers great local offers, more variety and more reasons to shop local.

Implementation
It has become ever more important for mobile networks to find new ways to deliver real tangible value to attract and retain customers.In Priority Moments Local, we created a powerful mobile marketing service for small businesses. Service adoption is easy. It takes just three minutes for a business to create an offer on Priority Moments. O2 processes the offer and it goes live in 24 hours. The offer is managed, controlled and can be updated by the business at any time, and the service has been specifically designed to be as flexible and responsive as possible.