OFFRE JOIE Case study VOLUNTEERS DO NO SEEK RECOGNITION by H&C Leo Burnett Beirut

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VOLUNTEERS DO NO SEEK RECOGNITION

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Industry Charities, Foundations, Volunteers
Media Case study
Market Lebanon
Agency H&C Leo Burnett Beirut
Production Wonderful Productions
Released February 2013

Awards

Mena Cristal Awards 2013
Film NGO / Great Cause / Charity / Public Interest Emerald (Bronze)

Credits & Description

Client OFFRE JOIE
Product NGO
Entrant LEO BURNETT BEIRUT, LEBANON
Type of Entry: Product/Service
Category: PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS, FUNDRAISING AND APPEALS
Title: VOLUNTEERS DO NO SEEK RECOGNITION
Product/Service: NGO
Entrant Company : LEO BURNETT BEIRUT, LEBANON
Advertising Agency : LEO BURNETT BEIRUT, LEBANON
Production Company : WONDERFUL PRODUCTIONS Beirut, LEBANON
Name Position
Bechara Mouzannar Chief Creative Officer
Malek Ghorayeb Executive Creative Director
Areej Mahmoud Creative Director
Grace Kassab Copywriter
Davina Atallah Art Director
Nada Abi Saleh (Deputer Md) Account Supervisor
Deziree Atallah Producer
Amin Dora Director
Deziree Atallah Editor
Goldmine Studios Sound Design/Arrangement
Wonderful Production Post Production
Kamal Bou Nassar Cameraman
Grace Zakka Account Manager
Amin Dora Cinematographer
Kamal Bou Nassar Director Of Photography
Executive Producer: Paul Sabbagh Other Credits
Brief Explanation:
In October, there was a massive car bomb explosion in an area in Achrafieh (a main area in Beirut city in Lebanon). This explosion not only took lives, but damaged 4 big buildings and left their residents homeless. The explosion came after a few years of relative calm in Lebanon, leaving people completely shocked and devastated. Offre Joie is an NGO that has been rebuilding war torn areas in Lebanon since 1989, so naturally, they felt the great need to take the initiative and rebuild the torn area. Their volunteers work anonymously. All they need is for more people to join them and help rebuild the damaged area in Achrafieh.