Peace One Day Case study Concert 4 Peace 21 September 2012

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Concert 4 Peace 21 September 2012

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Industry Public awareness, Charities, Foundations, Volunteers
Media Case study
Market Indonesia
Released November 2012

Credits & Description

Run in support of Peace One Day's mission to raise the awareness of 21 September as Peace Day, Concert 4 Peace invited people to express Peace with music and send their videos to their website. On 00:00 AM, 21 September 2012, the videos that had been collected were broadcasted on their website www.c4peace.org and became a 24 hours non-stop online concert. A musical celebration in the name of PEACE.
At the end of their event, Concert 4 Peace was attended by 814.077 viewers from Indonesia and all over the world.
Brand Name: Peace One Day
Product: Concert 4 Peace
Country: Indonesia
Category: Public Awareness
Other additional credits: Peace One Day

Published/Released: September, 2012
The team are:
Art Directors: Andreas, Fajar Hulu
Copywriter: Felicia Hutabarat